TrueNorth

INDUSTRIES · GOVERNMENT & PUBLIC SECTOR

Citizen perception, crisis response, misinformation, and policy narratives, monitored live, briefed daily, built into instruments your comms directors actually open. This is our deepest practice, serving national agencies across Southeast Asia and beyond.

NATIONAL ELECTION WATCHLISTS · CRISIS SITREPS EVERY 90 MIN · BRIEFS IN 5 LANGUAGES

01

The rumour outruns the response.

In a crisis, misinformation moves in minutes and clearance moves in hours. Without a live detection layer, you're correcting yesterday's falsehood while today's spreads.

02

Perception is measured too late.

Annual surveys report what citizens thought two quarters ago. Policy lands weekly. The gap between the two is where trust erodes unnoticed.

03

Every agency sees a different picture.

Ministries monitor separately, brief separately, and contradict each other publicly. A shared operating picture is a tooling problem before it's a coordination problem.

From the file.

ELECTION WATCHLIST

3.06M mentions across five languages

For a national regulator: narrative-warfare mapping, influencer lean classification, demographic read via language and platform, and risk clusters flagged 20 months before polling day.

CRISIS RESPONSE

18,400 signals triaged in 90 minutes

After a major earthquake: six response streams tracked (rescue, medical, relief, power, roads, schools), inter-agency response monitored across ten bodies, situation reports every 90 minutes.

MISINFORMATION

Four false narratives flagged in one morning

Including a fabricated tsunami warning caught at 14,200 shares and a fake donation drive, each escalated to the owning agency with a correction brief.

POLICY NARRATIVE

524M cumulative reach analysed

Around one contested federal program: five narrative frames mapped, minister vs. media framing gap measured, and a 24-hour budget-week response protocol drafted before it was needed.

What we run.

Citizen perception command centre

Standing instruments on the issues, agencies and leaders that matter, with narrative-shift alerts tuned by an analyst who reads your beat daily.

Crisis & misinformation response

Pre-built crisis screens activated within hours: spread maps, source tracing, false-claim detection, and a rolling what-to-say-next brief until it's over.

Election & event monitoring

Time-boxed intensives for elections, summits, and national events, stood up before, staffed during, debriefed after.

Daily briefs & insight services

The six-minute morning read for directors and ministers' offices: what moved overnight, why it matters, what needs a decision by noon.

Procurement reality, named. Public-sector buying is slower and stricter; we know. Evaluation builds can run on your sources during the tender window, and data-residency and security requirements are scoped in the first call, not discovered in the last.

See it on your question.

Bring the issue your minister's office asked about this week. We'll show you the instrument that answers it, live, on a call.

START A PROJECT

Tell us what you're up against.

One paragraph is enough. We reply within two working days with the closest instrument from the library and a straight answer on whether we're the right fit.