MEDIA & MARKET INTELLIGENCE · ASIA PACIFIC (APAC) AND BEYOND
Live dashboards, analyst briefs, and intelligence systems built on your questions, not our templates. They turn news, social, search, and ground data into decisions leadership can defend.
WHY TRUENORTH
THE INSTRUMENT, LIVE
Every line below happened on a delivered engagement. A false tsunami claim, caught at 14,200 shares, escalated the same morning, while 18,400 signals were triaged into situation reports every 90 minutes.
CRISIS & INCIDENT MONITOR
LIVE
▌
WHAT WE DO
Always-on monitoring across news, social, broadcast, forums, and search, tuned by analysts who read your beat daily, in the languages your market actually speaks. When something moves against you, you hear it from us first.
REPUTATION TRACKING · CRISIS & INCIDENT MONITORING · MISINFORMATION DETECTION · NARRATIVE & ISSUE TRACKING · COMPETITOR INTELLIGENCE
Reporting that answers the question under the question: is it working, and what do we do next? Every brief leads with the recommendation, carries the evidence behind it, and uses the same measures as last quarter, so movement means something.
BRAND PULSE · SHARE OF VOICE · CAMPAIGN ATTRIBUTION · REGULATORY & COMPLIANCE REPORTING · BOARD BRIEFS
Positioning built from the listening data, not around it: narrative strategy, executive communications, and visibility in AI answers, because the next cold read of your brand is as likely to come from a chatbot as a journalist.
NARRATIVE STRATEGY · EXECUTIVE COMMS · GENAI VISIBILITY AUDITS · NEWSLETTERS & THOUGHT LEADERSHIP
Custom intelligence dashboards and always-on feeds, engineered with AI on enterprise listening data, shipped in days, tuned weekly, owned by you. Every capability on this site exists as a working build we can show you live.
CUSTOM DASHBOARDS · ALWAYS-ON EXECUTIVE FEEDS · TREND & TRIBE DISCOVERY · CX & JOURNEY ANALYTICS · DATA INTEGRATIONS
FIELD NOTES
Every figure below is from a delivered engagement. Names withheld by contract; the full builds are shown live, on a call, with permission.
PUBLIC SECTOR · ELECTION WATCHLIST
0.00M
mentions · five languages · one map
Six-month national watchlist for a communications regulator: narrative-risk clusters, influencer lean classification, and the early-warning signals a coalition needed 20 months out.
PUBLIC SECTOR · CRISIS RESPONSE
0
signals triaged in the first 90 minutes
Live earthquake response for a national civil-defense agency: situation reports every 90 minutes, four false narratives flagged and escalated the same morning.
BANKING · REPUTATION
+0pp
net sentiment, decomposed to cause
Quarterly reputation scorecard for a leading APAC bank: seven reputation pillars, peer benchmarking, and proof of which third of coverage the comms team actually caused.
CONSUMER · LAUNCH INTELLIGENCE
0.0B
impressions · 99.5% of it organic
Launch and conversation intelligence for a global appliance group, with a 90-day viral brief that found the moment while it was still rising. 7.9× ROAS in one region.
CONSUMER · SOCIAL COMMERCE
+0%
search growth validated before a dollar was spent
Social-commerce intelligence for a global CPG house: tribe cohorts with trend-equity scores, creator selection modelling, creative scored 0 to 100 before boost budget.
MARKETPLACE · GENAI VISIBILITY
0+
prompts · six business lines · seven competitors
A standing audit of what AI assistants say when shoppers ask, where the answers come from, where rivals lead, and which owned content moves the answer.
The pattern behind all six: a specific question, a live instrument, and a brief that ends in a decision.
THE INSTRUMENTS
Every engagement starts from a proven instrument, re-tuned to your sources and thresholds, which is why the first one is live in ten working days, not a quarter.
01
Reputation tracker
Live narrative, sentiment, and stakeholder view of your brand; the screen leadership checks before saying anything in public.
02
Crisis & incident monitor
The bad-week instrument: spread maps, source tracing, escalation thresholds, and a rolling what-to-say-next brief.
03
Misinformation console
Velocity anomalies, coordinated-account patterns, and claim-vs-official-record conflict detection, with a same-day escalation protocol.
04
Market & competitor intelligence
Who's gaining, on what message, in which channel, before it shows up in your pipeline.
05
Trend & tribe discovery
The tribes, flavours, formats, and moments your next customers are forming, scored, sized, and briefed monthly.
06
Brand pulse
The recurring board answer: how the brand travelled, what moved it, the one thing to do this quarter.
07
Compliance & regulation watch
Regulator speeches, consultations, and peer enforcement read as leading indicators, not quarterly summaries.
08
GenAI visibility audit
What ChatGPT, Gemini, and Copilot say about you, measured against competitors and improved at the source.
09
Always-on executive feed
A standing intelligence stream for one principal or one desk, tuned weekly by an analyst who knows the file.
10
CX & journey intelligence
Where customers stall, rage, and churn, stitched from reviews, support chatter, and social, mapped to the owner.
HOW WE WORK
The trade-off we've chosen: we'd rather show you a working instrument on your data than win a longer procurement with a thicker deck.
01
Scope: one call.
You bring the question that keeps coming up in leadership meetings. We bring the closest instrument from the library and mark up what changes.
02
Live in ten working days.
Your first dashboard, on your sources and your language mix. You put it in front of real stakeholders before committing to anything bigger.
03
Operate.
Named analysts, briefs on your cadence (daily in a crisis, weekly in peacetime), and a quarterly review of what leadership actually opened.
What we're not. We're not an ad agency and we don't sell impressions. If your problem is reach, there are better partners. If your problem is knowing what's true out there and what to do about it, that's the job.
INDUSTRIES
The method transfers; the sources, thresholds, and report formats don't. Each practice runs its own playbook.
Government & public sector
Citizen perception, crisis and misinformation response, election and event monitoring. Our deepest practice.
Financial services
Reputation, compliance signals, and crisis reporting for banks, insurers, exchanges, and fintechs.
FMCG & CPG
Trend discovery, social commerce, and conversation intelligence for consumer brands.
Healthcare
Health narratives, misinformation response, and regulator communications.
Conglomerates
One command centre across many businesses; numbers the centre can compare.
DATA
Enterprise-grade listening across news, social, broadcast, print and search, in the languages your market speaks.
AI
Dashboards and analysis engineered with frontier AI, which is why builds take days, not quarters.
ANALYSTS
Every feed is tuned and every brief is signed by a named analyst. AI drafts; humans decide what's true.
TIME TO A LIVE DASHBOARD
TRUENORTH
10 working days
TYPICAL PROCUREMENT BUILD
a quarter
Live before you're locked in: your first dashboard runs on your sources and your language mix before you commit to anything bigger.
START A PROJECT
Tell us what you're up against.
One paragraph is enough. We reply within two working days with the closest instrument from the library and a straight answer on whether we're the right fit.